Lacey Gallagher

LACEY GALLAGHER

Director, Data + Insights @ Barbarian

Made People Feel
Made People Act
Short Term
Long Term
Project Type
Long Term (18)
Medium Term (6)
Short Term (11)
Google logo Google
TikTok logo TikTok
Gatorade logo Gatorade
Adidas logo Adidas
American Express logo American Express
Samsung logo Samsung
Pennzoil logo Pennzoil
Athleta logo Athleta
Ralph Lauren logo Ralph Lauren
Old Navy logo Old Navy
Venmo logo Venmo
Starbucks logo Starbucks
Teavana logo Teavana
PayPal logo PayPal
TikTok for Business logo TikTok for Business
Madewell logo Madewell
Quaker State logo Quaker State
Lilly Pulitzer logo Lilly Pulitzer
Michael Kors logo Michael Kors
Nike logo Nike
Jordan logo Jordan
Sephora logo Sephora
The Container Store logo The Container Store
Crate & Barrel logo Crate & Barrel
Kohler logo Kohler
Survey Monkey logo Survey Monkey
Shake Shack logo Shake Shack
Muscle Milk logo Muscle Milk
Umpqua Bank logo Umpqua Bank

Brands I've Worked With

Google logo
Google
Long term
TikTok logo
TikTok
Long term
Gatorade logo
Gatorade
Long term
Adidas logo
Adidas
Long term
American Express logo
American Express
Long term
Samsung logo
Samsung
Long term
Pennzoil logo
Pennzoil
Long term
Athleta logo
Athleta
Long term
Ralph Lauren logo
Ralph Lauren
Long term
Old Navy logo
Old Navy
Long term
Venmo logo
Venmo
Long term
Starbucks logo
Starbucks
Long term
Teavana logo
Teavana
Long term
PayPal logo
PayPal
Long term
TikTok for Business logo
TikTok for Business
Medium term
Madewell logo
Madewell
Medium term
Quaker State logo
Quaker State
Medium term
Lilly Pulitzer logo
Lilly Pulitzer
Medium term
Michael Kors logo
Michael Kors
Short term
Nike logo
Nike
Short term
Jordan logo
Jordan
Short term
Sephora logo
Sephora
Short term
The Container Store logo
The Container Store
Short term
Crate & Barrel logo
Crate & Barrel
Short term
Kohler logo
Kohler
Short term
Survey Monkey logo
Survey Monkey
Short term
Shake Shack logo
Shake Shack
Short term
Muscle Milk logo
Muscle Milk
Short term
Umpqua Bank logo
Umpqua Bank
Short term

Turning platform trends and performance data into insights that shape creative work.

I lead a team that decodes social behavior, finds cultural sweet spots, and brings data into the room before the brief is baked.

Data visualization
Analytics dashboard
Data patterns
Social insights

29

Brands Worked With

10+

Years Experience

6

Industries

About Me

I'm a Director of Data Insights who helps brands see what's really working and why.

I lead measurement and strategy across global brands, translating complex data into creative and media strategies that drive results. My approach combines analytical depth with cultural fluency, bridging performance metrics with the stories people actually care about.

I thrive in the intersection of art and analytics, building teams and tools that help creative agencies evolve how they measure success in a changing media landscape.

Lacey with llamas

FOCUS AREAS

  • Integrated Campaign Strategy
  • Audience & Cultural Behavior Insights
  • Performance Measurement & Optimization
  • Platform & Ecosystem Shifts
  • Client & Cross-Functional Partnership
  • Team Leadership