LACEY GALLAGHER

I'm Lacey, Director, Data + Insights at Barbarian, where I lead a team that translates platform trends, performance data, and social behavior into insights that actually shape creative work.

Whether it's finding the cultural sweet spot, decoding campaign results, or turning chaos into a clear POV, I'm here to make it make sense.

I've spent over a decade helping brands grow across CPG, retail, financial services, and social platforms. I care deeply about mentoring talent, building cross-functional momentum, and bringing data into the room before the brief is baked.

Let's keep it sharp, curious, and a little weird.